It’s a competitive world.
Never has it been more challenging to compete and remain relevant than in today’s business environment.
This is especially true in the world of technology where new ideas and new applications are created and promoted at dizzying rates of speed.
In this busy and noisy environment, technology companies need to connect with customers in meaningful ways.
Blogging is one of the most valuable tools you can use to engage with customers and set yourself apart from the competition.
Here are three reasons why your tech company should blog.
1. Be a Problem Solver
Your company exists because you create technology that solves problems or makes people’s lives easier.
Since you created your company to solve problems, bring that same spirit of helpfulness when you choose your blog topics.
Content Marketing Institute suggests choosing topics that resolve pain points.
Think about some of the problems your customers face.
- What are some specific questions you’ve fielded?
- Have you heard certain concerns raised more than once or twice?
- Are some customers facing challenges with one of your products?
These situations provide great opportunities to create content in the form of blogs that offer free advice on how to solve problems.
Taking a problem-solving approach when creating content offers you the chance to be seen as a resource.
Blogging allows your company to be seen as an expert in your industry, a place where people go to get credible information and teaching.
As your audience begins to see you as consistently helpful, and not constantly pushing a sales pitch, trust in you and your technology builds.
2. Earn People’s Trust
Giving your customers free helpful information builds trust in your company.
Think about how you develop trusting relationships with people in your life. You likely consider the problems they tell you about and offer possible solutions.
This same approach works for your customers too.
Key Difference Media found that 78% of consumers believe that organizations providing custom content are interested in building good relationships.
By showing you care about the needs of your audience, they’ll come to trust that they can go to you for information that helps them solve a problem or make a decision.
Current and potential customers will come to respect you and your technology because you consistently provide reliable material.
Customers benefit from the learning you provide.
You benefit by earning their trust.
People do business with those they trust.
3. Drive More Traffic To Your Site
Blogging helps drive traffic to your site.
Every time you publish a new blog post, you create an opportunity to show up in search engines and bring traffic to your site.
Hubspot reports companies that blog have 55% more website visitors, and B2B companies that blog get 67% more leads per month that those who don’t.
Each new post creates an opportunity for someone to find you online and discover your company and learn about what you do.
Websites are largely static creations. Once you create your website, it doesn’t change much over time. Think about how often (or not) you update your About page or your Home page.
Blogs, on the other hand, are living documents, which refresh every time you post on a new topic.
Each new post creates and a new URL that can be discovered by people and discovered in search engines.
Each new and returning visitor is a lead.
Each new lead has the potential to convert into a customer.
A new customer is proof your technology matters and that’s why you went into business in the first place.