Find helpful information here about content marketing and business blogging.
5 Content Marketing Mistakes Your IT Company Should Avoid
Content marketing is a critical component for today’s marketers because it's an effective means of focusing on the needs of your target audience and attracting new leads to your business. According to a 2018 survey conducted by the Content Marketing Institute, 91% of...
How to Effectively Self-Edit Your Blog Posts
Please raise your hand if you’ve ever felt lost in the process of editing your blog post. Of course, you’re thrilled that you’ve finished writing, but your happiness dampens when you admit you’re at a loss as to how to go about editing the post. It’s hard enough to...
13 Practical Tips That Will Make Your Technology Blog Awesome
You believe in the business benefits of blogging and know it’s a marketing channel that supports your business growth. You know the stats that say B2B marketers that blog receive 67% more leads and are 13 times more likely to experience positive ROI. But you’re not...
Produce Better Business Results By Aligning Marketing And Sales
Marketing and sales want the same results: leads that convert into paying customers. But sometimes, marketing and sales are like two people stuck in a bad marriage. They point fingers at each other and recite a laundry list of the other’s perceived shortcomings. Only...
How To Actually Overcome Fear And Realize Your Dreams
In quiet moments, when you reflect on your life, what's your assessment? Hopefully, there are many achievements you're able to point to. But, on closer examination, can you think of any goals or dreams you've done nothing about? What's stopping you? One of the...
4 Easy Ways to Make Your Deadly Boring Content Interesting
Ever wonder how to make your business stories more interesting? You know your product or service is outstanding but you're having a hard time getting people to tune in. For many content marketers, that’s a concern because what’s the point of sharing valuable...
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