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5 Content Marketing Mistakes Your IT Company Should Avoid

5 Content Marketing Mistakes Your IT Company Should Avoid

by Raquel Lasenby | Mar 9, 2018 | Content Marketing, technology

Content marketing is a critical component for today’s marketers because it’s an effective means of focusing on the needs of your target audience and attracting new leads to your business. According to a 2018 survey conducted by the Content Marketing Institute,...
How to Effectively Self-Edit Your Blog Posts

How to Effectively Self-Edit Your Blog Posts

by Raquel Lasenby | Sep 23, 2017 | Blogging, Content Marketing

Please raise your hand if you’ve ever felt lost in the process of editing your blog post. Of course, you’re thrilled that you’ve finished writing, but your happiness dampens when you admit you’re at a loss as to how to go about editing the post. It’s hard enough to...
13 Practical Tips That Will Make Your Technology Blog Awesome

13 Practical Tips That Will Make Your Technology Blog Awesome

by Raquel Lasenby | May 15, 2017 | Blog, Content Marketing

You believe in the business benefits of blogging and know it’s a marketing channel that supports your business growth. You know the stats that say B2B marketers that blog receive 67% more leads and are 13 times more likely to experience positive ROI. But you’re not...
Produce Better Business Results By Aligning Marketing And Sales

Produce Better Business Results By Aligning Marketing And Sales

by Raquel Lasenby | Feb 6, 2017 | Content Marketing, Marketing, Sales

Marketing and sales want the same results: leads that convert into paying customers. But sometimes, marketing and sales are like two people stuck in a bad marriage. They point fingers at each other and recite a laundry list of the other’s perceived shortcomings. Only...

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  • How to Effectively Self-Edit Your Blog Posts
  • 13 Practical Tips That Will Make Your Technology Blog Awesome
  • Produce Better Business Results By Aligning Marketing And Sales
  • How To Actually Overcome Fear And Realize Your Dreams

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