by Raquel Lasenby | Mar 9, 2018 | Content Marketing, technology
Content marketing is a critical component for today’s marketers because it’s an effective means of focusing on the needs of your target audience and attracting new leads to your business. According to a 2018 survey conducted by the Content Marketing Institute,...
by Raquel Lasenby | Sep 23, 2017 | Blogging, Content Marketing
Please raise your hand if you’ve ever felt lost in the process of editing your blog post. Of course, you’re thrilled that you’ve finished writing, but your happiness dampens when you admit you’re at a loss as to how to go about editing the post. It’s hard enough to...
by Raquel Lasenby | May 15, 2017 | Blog, Content Marketing
You believe in the business benefits of blogging and know it’s a marketing channel that supports your business growth. You know the stats that say B2B marketers that blog receive 67% more leads and are 13 times more likely to experience positive ROI. But you’re not...
by Raquel Lasenby | Feb 6, 2017 | Content Marketing, Marketing, Sales
Marketing and sales want the same results: leads that convert into paying customers. But sometimes, marketing and sales are like two people stuck in a bad marriage. They point fingers at each other and recite a laundry list of the other’s perceived shortcomings. Only...
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