Spec Magazine Ad
BRAND: Green Gardens (A fictional environmentally friendly subdivision)
TARGET AUDIENCE: Married couples ages 30 – 45 years with children. They are looking for a safe and friendly neighbourhood to raise their kids. They are environmentally conscious and want room for their families to grow but do not want to spend a great deal of money on a home just because it’s environmentally friendly.
GOAL: To create more prospects for the sales team by getting readers to visit the Green Gardens website and register for information
SOLUTION: To appeal to this market segment, I created a magazine ad with a friendly and sincere tone announcing the launch of the subdivision. The ad highlights the eco-friendly aspects of the homes and neighbourhood as well as the deeper benefit of having a safe and healthy space to raise a family at an affordable price.