Spec Promotional Email

BRAND: A-1 Motor Oil (A fictional company that produces extra-efficient motor oil)

TARGET AUDIENCE: Men ages 35-50 who own expensive and/or performance cars. Taking care of their cars is a hobby they spend a lot of time on and are very serious about. They don’t mind spending a bit more for the best products.

GOAL: The goal of the email is for the consumer to purchase A-1 Performance Motor Oil on the company website.

SOLUTION: To draw customers to the website and drive sales, the email taps into the emotional connection owners have to their performance cars. The ad points out the benefit of maintaining a clean and smooth-running engine and gets at the deeper benefit of having their cars operating at peak performance for as long as possible.