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BRAND: Boston Organics Corporate (an organic grocery & produce delivery service)
TARGET AUDIENCE: Office managers for Boston-area companies with 50–200 employees. These office managers are charged with making their companies’ offices as pleasant, healthy and enjoyable as possible. One of their most challenging tasks is managing food and snack orders for the office.
GOAL: The goal of the project is to help increase the number of companies involved in the corporate program. Ideally, office managers would call the Boston Organics Corporate Program phone number or visit the website to set up a consultation with a Boston Organics representative.
SOLUTION: To reach busy office managers, I wrote a friendly and informative letter outlining the benefits of having healthy food and snacks available for employees. The Johnson Box in the upper right corner calls out the uptick in productivity when employees have access to healthy food.