Spec Sales Letter
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BRAND: Texbooks.com (an online bookstore that sells and buys back textbooks)
TARGET AUDIENCE: Undergraduate and graduate students who are looking for ways to save money.
GOAL: The goal of the project is for students to visit the buy-back page on Textbooks.com and sell back any textbooks they’re no longer using.
SOLUTION: To appeal to cash-strapped college students, I wrote a short, straightforward letter showing the simple three-step process to sell back their old textbooks, and make some money.