Businesses today are searching for meaningful ways to connect with customers.

People are weary of “hard sell” tactics and wary of what they perceive as sales pitches. So, how do businesses bridge the gap between the products and services they offer and the barrier many have erected against standard marketing practices?

The answer is content marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Here are five reasons why content marketing improves your bottom line.

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