Dynamic Banner Ad (Spec) 

BRAND: ABC Toys (a fictional toy store)

TARGET AUDIENCE: Parents ages 25–35 years with children ages 6 months to 4 years. They are very concerned with making sure that their children get every opportunity to develop their minds as best they can.

GOAL: The goal of the banner ad is to get parents to visit the ABC Toys website so they can see the full selection of educational toys that increase children’s intellectual abilities, while still being fun and engaging. 

SOLUTION: I created a dynamic ad with three frames that loop three times before finally stopping on the last frame. The ad lets parents know about toys designed to engage children at various stages of development, while increasing visitor rates to the website.