Ever feel that sending pitches is a crapshoot? Or the Hail Mary passes we see on Sunday afternoon football? As a new freelancer, I know I do, so I figured what better way to increase the odds of getting assignments than to go straight to the source to find out what an editor really wants.

For insight, I reached out to Annette McLeod, a writer and editor living in Durham Region. Annette is a managing editor and account executive for Our Homes Durham Region, as well as a freelance writer, specializing in the automotive, real estate, and design sectors.

Click the link above to continue reading on page 14 of Word Weaver.