The Most Important Content Marketing Lesson I Learned This Year | Mercer-MacKay Solutions

There’s something uplifting about sharing information which resonates with your audience.

Like that time you led a talk with your team about an issue they were grappling with, and you could see the level of engagement ramp up and the light bulbs go on above their heads as they listened to you speak. After that meeting, you probably high-fived yourself, because it felt so good to connect with your team and give them something they needed.

The same is true of content marketing. There are three things you need to incorporate into every piece of content if you want to connect and convert your audience. They are surprisingly easy, when you understand your audience, and will drive your open rates (and your sales) up.

Click the link above to learn what they are.