[Our Writer’s Advice] 3 Smart Reasons Why Technology Companies Need To Master Content Marketing

In 2016, a whopping 95% of B2B technology companies in North America used content marketing, according to Content Marketing Institute.

Yet, of the same group of respondents, only 30% said their companies were effective at content marketing. 

There are many benefits for tech companies to bridge the gap between ineffective and effective content marketing, not the least of which are:

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