Spec Direct Mail

BRAND: Pure Impact Boxing Gym (A fictional gym)

TARGET AUDIENCE: Men and women ages 22-38 who are very active and fitness conscious. They take their workouts seriously, are busy, and need gyms with extended hours to accommodate them.

GOAL: To get readers to come into Pure Impact Boxing Gym for the free three-day pass and increase sales leads. The end goal is to increase gym memberships.

SOLUTION: To encourage these serious fitness enthusiasts to visit the gym, I created this direct mail piece to generate excitement about the free three-day pass and to highlight the flexible, custom tailored training  available to accommodate busy schedules.