Spec Landing Page

BRAND: DoorDash (A door-to-door food delivery service)

TARGET AUDIENCE: Small independently owned restaurants who are not yet DoorDash partners. They typically rely on Facebook to market their business and often do not have a website. They will reach this landing page when they click through an ad on Facebook.

GOAL: To increase the number of small, independently run restaurants offered on DoorDash by getting readers to sign up to become a partner restaurant.

SOLUTION: I created a landing page to show restaurant owners the potential to increase profit by reaching new customers with DoorDash. Since this demographic tends to be skeptical of new technology, the landing page also emphasizes how easy it is to sign up to the program.