Spec Sales Letter

Sales letter Textbooks.com

(Click link above for more)

BRAND: Texbooks.com (an online bookstore that sells and buys back textbooks)

TARGET AUDIENCE: Undergraduate and graduate students who are looking for ways to save money.

GOAL: The goal of the project is for students to visit the buy-back page on Textbooks.com and sell back any textbooks they’re no longer using.

SOLUTION: To appeal to cash-strapped college students, I wrote a short, straightforward letter showing the simple three-step process to sell back their old textbooks, and make some money.